Since taking over as Director of Athletics at Campbell University in July 2011, Bob Roller has led a department that has reached new heights in academics, facility construction, fund raising and competition.
Under his watch, Campbell student-athletes this past year recorded the highest overall grade-point average in school history as more than 430 NCAA Division I participants at CU posted an overall GPA of 3.04.
In the past two years, the funding and construction for the completion of the West grandstand and state-of-the-art press box at Barker-Lane Stadium for football and lacrosse has been completed. Jim Perry Stadium was constructed this past year, named for the CU alum and major league all-star, and was dedicated during the season when the Camels were nationally ranked and won a school-record 49 baseball games.
Amanda Littlejohn Stadium, home of the Campbell softball team, was opened in 2012. During that same year, Roller helped lead the fund-raising drive that saw the construction of lights at Barker-Lane Stadium and dedication ceremonies for the new Irwin Belk Track and Clarence Roberts Field.
In his tenure, Roller has hired Mike Minter as head football coach and Kevin McGeehan to lead the men’s basketball program. Roller also signed 2013 Big South baseball coach of the year Greg Goff to a multi-year extension.
Roller was the driving force behind the creation of The CAMMY’S, Campbell’s multi-media awards show for student-athletes. Working directly with the Student-Athlete Advisory Committee, the CAMMY’S has become widely recognized as one of the finest events of its kind.
Campbell athletes have also donated more than 9200 hours in community service around the Buies Creek area over the past two academic years.
Introduced on July 20, 2011 as the fourth A.D. of Campbell’s Division I era (since 1977-78), Roller joined the Fighting Camel staff after spending more than 11 years as Director of Athletics at Samford University. While at the Birmingham, Ala., school, he oversaw one of the most exciting periods of growth in the history of Samford athletics.
During his tenure at Samford, the entire facilities landscape of the campus was transformed. New athletics venues were built for men’s and women’s basketball, volleyball, baseball, tennis, soccer, track and field and a football field house and strength and conditioning center were funded and constructed.
Roller arrived at Samford in 1997 to direct the Samford Athletic Foundation. During his first two years, the foundation saw record growth in individual and corporate donations to the university’s athletics programs. Roller held that position until May 1999, when then-President Thomas E. Corts named him to the top position within the athletics department.
In the summer of 2003, Roller was elected to the prestigious executive committee of the National Association of Collegiate Directors of Athletics [NACDA] to serve a four-year term. He joined athletics directors from Kansas State, Stanford, Army and Clemson on the governing committee that oversees the activities of the 6,000-plus member organization.
In 2006, Roller was named national chairman of the Learfield Sports Directors’ Cup Committee for NACDA. The Directors’ Cup is awarded to the top universities in NCAA Division I, II, III and NAIA for overall athletics success throughout the inter-collegiate season.
Prior to his tenure at Samford, Roller was vice president of AdCraft Sports Marketing in Louisville, Ky., for seven years. During that time, he helped create the Sears Collegiate Champions program, which honors all champions of men’s and women’s sports throughout the nation at every level of college athletics.
While with AdCraft, a division of Host Communications, Inc., Roller created and managed a publishing division and helped launch NCAA Football USA, which involved promotion, licensing and merchandising for college football programs at all levels of intercollegiate athletics.
Roller was director of communications for the Orange Bowl Committee in Miami, Fla., from 1988 to 1991. He was with the Orange Bowl when Federal Express became its first title sponsor in 1989.
The Pearisburg, Va., native began his career in sports information. He earned his degree from Virginia Tech in 1983 and worked as a student assistant in the sports information office for four years. He was the sports information director at UNC Wilmington and East Carolina University from 1983 to 1988. While at UNC Wilmington, Roller was also executive director of the university’s athletics fund-raising program.
Roller, 52, who holds a master’s degree in education administration from Samford, is married to the former Carolyn Keller. He has one son, Brad, and three stepchildren – Kerstin, Kyle and Karrah.